The Brief:

Create a virtual run challenge for the current and potential consumers of the Brut brand.

The Idea:

The aim is to create a fun challenge that helps engage the running community with the product. The #Brut challenge is also aligned with the brands masculine identity, by challenging runners to choose difficult routes to challenge the runner. We want to help increase engagement and brand loyalty within the running community.

The Solution:

I developed a digital strategy to create a Virtual Run campaign on social media platforms by introducing a hamper and prize for a randomly selected winner or more than one winners by the works of digital assets, copywriting, ux app concept for the user login page to track running routes and to capture participants information with consent.